Sony Open Brings More Record Numbers To Miami
The 2012 Sony Ericsson Open was once more the hottest ticket in Miami. With wonderful weather, the largest names in golf and a setting fitted to both family enjoyment and the party crowd year the contest boasted another record. An all-time attendance record was set by the Sony Ericsson Open for the sixth amount of time in six years with 326,131 guests visiting the Tennis Center at Crandon Park during the last a couple of weeks. The function featured an archive 14 session sellouts and set five session work records. The two big stories appearing out of the celebration in 2012 was the story that the 2013 match is likely to be called Sony Open (Tennis) and the $1 million upgrade to the participant places inside the stadium. On March 30, Sony Mobile Communications announced it’d be changing the name of the Sony Ericsson Open in Miami to Sony Open, starting in 2013. The name reflects the company’s new model and name after Sony Ericsson became a subsidiary of Sony in February of the year. The contest also redesigned the player areas including doubling how big is the locker rooms, producing fresh lounge areas and enlarging the Player Dining region and Player Lounge. General the improvements were well received by the players.
The Sony Ericsson Open is really and international affair with guests via all over the earth, and vacation packages were once again a hot thing. For the 3rd year in a row the competition out of stock of its 403 packages. Overall a lot more than 14,700 area evenings were scheduled straight through the tournament. This season the social media community was taken by the Sony Ericsson Open by storm hosting many competitions on its social media Twitter, programs and Facebook interviews with most of the game’s top people, and publishing exclusive videos and photos. The event is the first football event outside the Grand Slams with increased than 100,000 likes while followers have been now surpassed 17,000 by its twitter page. The Sony Ericsson Open also continued its tradition of provided guests with an overall total activity experience. The drink and food alternatives on site were yet again a big hit among visitors. In alliance with Great Performances, the official food and drink company of the event, the Sony Ericsson Open provided visitors more alternatives than previously including crepes, Papa Johnas Pizza, burritos, barbecue, traditional Cuban and South American food as well as deli sandwiches. Lovers seeking to curl up in-between suits could look at the Veuve Clicqout Champaign and Sushi Bar, the Bombay Sapphire Lounge or the Corona Beach House. The members only Collectors Club offered by Nespresso was also popular giving its people.
True to create, the Sony Ericsson Open was a global event with more than 500 credentials released to advertising from 32 nations. Both men’s and women’s finals were transmitted survive CBS. The tournament’s early rounds were transmitted on TennisChannel and ESPN2. Total the tournament acquired 73.5 hours of domestic tv coverage. For the fourth consecutive year the Sony Ericsson Open took to the streets of Miami to deliver tennis to people. The event located functions at Coconut Grove on March 22 and Mary Brickell Village on March 23 offering online games, person performances and movie boards. Check out the 2013 Sony Open on March 18-31.